Lofty Agent Websites
On the Lofty IDX platform, “Agent Pages” (also referred to as “Agent Websites” in some Lofty documentation) represent a more advanced and customizable online presence for individual real estate agents compared to Agent Subdomain Pages. While Agent Subdomains are tightly integrated and inherit much from the parent company.
Lofty’s Agent Pages (or Agent Websites) provide a powerful and flexible platform for individual real estate agents to create a highly branded, customizable, and independently optimized online presence. They move beyond the inherited nature of subdomain pages, offering the tools and control necessary for agents to establish a unique digital footprint and drive their own lead generation.
Here’s a detailed description of how Agent Pages (Agent Websites) work on Lofty IDX:
Upgraded Add-on:
Unlike Agent Subdomains, Agent Websites are typically an upgraded add-on feature that comes with an additional monthly cost. This is because they provide more robust functionality and customization options.
Personal Vanity Domain:
A key differentiator is the ability to use a personal vanity domain (e.g., www.yournamehomes.com). This allows agents to establish a strong, independent brand identity, which is crucial for individual marketing and SEO.
Increased Customization and Control:
Agent Websites offer significantly more control over design and content than Agent Subdomains. Agents can typically:
- Choose their own templates/themes: They are not bound by the parent site’s design.
- Add and manage custom pages: This allows for more personalized content, niche market focus, community guides, or detailed service explanations.
- Full navigation control: Agents can design their own website navigation structure.
- Extensive block editing: They have greater freedom to add, remove, and configure various content blocks on their pages.
- Deeply configure listing filters: Agents can create more specific and varied listing filters to cater to their target audience.
- Control registration triggers/pop-ups: This allows for more strategic lead capture based on user behavior.
- Manage their own SEO settings: Agents can optimize their individual site for search engines, including meta descriptions, keywords, and more.
Individual SEO Benefits:
The ability to use a vanity domain and customize content means Agent Websites can build stronger individual SEO authority. Agents can create niche content, target specific keywords, and establish themselves as local experts, driving organic traffic directly to their site.
Two Types of Agent Websites:
- Standard Agent Website: This type is a non-editable subdomain site, but with the added benefit of a customized vanity domain. It still syncs to its parent site, and generally doesn’t require a separate MLS application.
- Growth Agent Website: This is the most customizable option. It’s a fully independent website, not bound by its parent site, and allows for extensive editing. This type typically requires its own MLS application and can even connect to multiple MLSs (up to 3).
IDX Integration and Lead Capture:
Similar to subdomain pages, Agent Websites fully integrate with IDX/MLS data. Leads generated on these individual agent sites are automatically assigned to the respective agent within the Lofty CRM, ensuring seamless lead management and follow-up.
Comprehensive Lofty Tool Integration. Agent Websites fully leverage all Lofty tools, including:
- Property Alerts: Automated email notifications for new listings matching a lead’s criteria.
- CMAs (Comparative Market Analyses): Tools for agents to generate property value reports for clients.
- Market Reports & Market Snapshots: Data-rich insights into specific areas or market segments.
- Landing Pages: Dedicated pages for targeted marketing campaigns with strong calls to action.
Ideal for Branding and Specialization:
Agent Websites are best suited for agents who want to heavily brand themselves, specialize in specific neighborhoods or property types, or desire complete control over their online marketing efforts.
Lofty Agent Website Pricing
This does not include the Lofty monthly charge.
We help Lofty users build, customize, and personalize their sites. We offer tailored, area-specific solutions since not all Real Estate Markets are the same!
Over the last decade, we have built, customized, or helped agents with over 8,500 real estate sites! We specialize in real estate websites and the Lofty platform.
Want to see what else we can do for you and your site?
Let’s Meet!
Use the calendar to choose a time that works best for you. We can do a Zoom meeting, share a screen, and review anything you need done together!
Lofty Site Portfolio
Additional SEO and PPC Services Provided by Asterisk Marketing
SEO Marketing and PPC Management
A way to reach customers when they are actively searching for a home, utilizing your website to generate more leads and sales.
With Google & Bing Search Ads, you can advertise your website when someone types in a particular phrase like “waterfront homes for sale in Cape Coral, Florida”. Once they land on your website and find a home that they are interested in, they will be asked to create an account giving you their name, email address & phone number. This now becomes a lead you can call, text & email.
Remarketing Services
Imagine this: you’ve invested time, energy, and resources into driving traffic to your website. Prospective clients are browsing listings, considering their next move. But then, life gets in the way—they close the tab, get distracted, and that lead you worked so hard to attract slips through your fingers.
Now, what if you could have a second chance? What if those potential clients could be reminded of your expertise, your website, and your unique value, long after they’ve left your site? That’s the power of our remarketing program.
Link Building Services
In today’s digital world, your online presence is everything. You’ve worked hard to establish your reputation, built a website that showcases your expertise, and developed content that speaks directly to your ideal clients. But how do you ensure that your website isn’t just another page lost in the vast expanse of the internet?
This is where our Link Building service comes in — a game-changer for real estate agents who are serious about dominating their local market.
Content Marketing
Turn traffic into leads with professionally written, custom-designed, search engine optimized blogs.
Generate more traffic & leads to your website and establish yourself as a local expert. Create buzz-worthy content to share on social media and close more deals!