Lofty Agent Subdomain Pages
Lofty’s IDX platform offers Agent Subdomain Pages as a way for individual real estate agents on a team to establish a personalized online presence that is directly linked to their company’s main Lofty website.1 These subdomain pages leverage the existing IDX integration and content of the parent site, while allowing for some level of agent branding and lead capture.
In essence, Agent Subdomain Pages on Lofty IDX provide a foundational, branded online presence for individual agents within a team structure. They offer a simple yet effective way for agents to showcase listings, capture leads, and utilize key Lofty tools, all while maintaining a consistent brand identity with their brokerage.
Here’s a breakdown of how they work:
Subdomain Structure:
Agent subdomain pages typically follow a format like agentfirstname.company.com (e.g., maryrodriguez.loftyrealestate.com). This clearly associates the agent with the brokerage while providing them a unique URL.
Built on the Parent Site:
Agent subdomains are closely connected to the main Lofty company website (the “parent site”). They essentially pull content and IDX listings from the parent site, meaning the core functionality and design are inherited.
Automatic Creation (with prerequisites):
For automatic creation of agent subdomains, the parent Lofty website needs to have its own vanity domain (not a third-level domain itself), and the domain configuration must allow Lofty to build subdomains (often requiring a wildcard CNAME record). The MLS also needs to permit subdomains without individual applications.
Cost Effective:
Unlike full “Agent Websites” (an upgraded add-on in Lofty that offers more control and can use a personal vanity domain), Agent Subdomains generally do not incur additional costs beyond the team’s main Lofty subscription.
SEO Considerations:
While the parent site holds the primary SEO authority, agent subdomains can still benefit from targeted content and lead capture. However, they generally don’t offer the same level of individual SEO control as a dedicated agent website.
Limited Customization (compared to Agent Websites):
While providing a personal online space, agent subdomains have limitations on customization. Agents can typically edit elements like the hero section, the agent block on the homepage, and configure the reviews block. However, they generally cannot:
- Edit the footer or full navigation.
- Add custom pages.
- Change the site template/theme extensively.
- Add or remove blocks freely.
- Deeply configure listing filters beyond a few groups.
IDX Integration:
The primary purpose of these pages is to display IDX/MLS listings relevant to the agent.5 Leads who interact with listings on these subdomains have their activity tracked in the Lofty CRM and are automatically assigned to the specific agent.
Lead Capture and Attribution: Leads who register on an agent’s subdomain are automatically assigned to that agent within the Lofty CRM. This streamlines lead management and ensures proper attribution.
Tools Integration:
Agent subdomains can be used with various Lofty tools like Property Alerts, CMAs (Comparative Market Analyses), Market Reports, and Market Snapshots, allowing agents to leverage these features for their specific leads.!
We help Lofty users build, customize, and personalize their sites. We offer tailored, area-specific solutions since not all Real Estate Markets are the same!
Over the last decade, we have built, customized, or helped agents with over 8,500 real estate sites! We specialize in real estate websites and the Lofty platform.
Want to see what else we can do for you and your site?
Let’s Meet!
Use the calendar to choose a time that works best for you. We can do a Zoom meeting, share a screen, and review anything you need done together!
Lofty Site Portfolio
Additional SEO and PPC Services Provided by Asterisk Marketing
SEO Marketing and PPC Management
A way to reach customers when they are actively searching for a home, utilizing your website to generate more leads and sales.
With Google & Bing Search Ads, you can advertise your website when someone types in a particular phrase like “waterfront homes for sale in Cape Coral, Florida”. Once they land on your website and find a home that they are interested in, they will be asked to create an account giving you their name, email address & phone number. This now becomes a lead you can call, text & email.
Remarketing Services
Imagine this: you’ve invested time, energy, and resources into driving traffic to your website. Prospective clients are browsing listings, considering their next move. But then, life gets in the way—they close the tab, get distracted, and that lead you worked so hard to attract slips through your fingers.
Now, what if you could have a second chance? What if those potential clients could be reminded of your expertise, your website, and your unique value, long after they’ve left your site? That’s the power of our remarketing program.
Link Building Services
In today’s digital world, your online presence is everything. You’ve worked hard to establish your reputation, built a website that showcases your expertise, and developed content that speaks directly to your ideal clients. But how do you ensure that your website isn’t just another page lost in the vast expanse of the internet?
This is where our Link Building service comes in — a game-changer for real estate agents who are serious about dominating their local market.
Content Marketing
Turn traffic into leads with professionally written, custom-designed, search engine optimized blogs.
Generate more traffic & leads to your website and establish yourself as a local expert. Create buzz-worthy content to share on social media and close more deals!