Integrates with all the most popular IDX platforms!


How it works:
Have you ever looked at your Google Analytics and seen the number of people visiting your site, then wondered why you don’t have even half that number of registrations? We can fix that!
- Add a Script
We generate a script that goes into the <head> section of your site, that’s it! The system will start capturing leads. - New Contacts
You will get the name, email, phone number, and physical address of 15% to 25% of any anonymous website visitors. - Reach Out
Identified visitors will be automatically added to your CRM, marketing, outreach, and follow-up campaigns. - Convert
Turn passive leads into active clients!
Passive Lead System Process
Is it legal to contact them?
Check it out for yourself!
Watch this video to see Joe Peterson, the CEO of iList, explain how the Passive Lead System works.
Pricing
The cost is only $4 per lead captured!
There is no setup fee, no contract, and you can cap the number of leads the system captures per day. You can set it to capture 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 15, 25, 50, or 100 leads per day.
Passive Lead System Contact Details Screen


The System Collects:
- Contact Information
Name, email address, phone number, home address, secondary contact information. - Real Estate Related Information
Home address, home ownership, home equity, and when the home was purchased. - Website Information
Which page they landed on, what they were searching for. - Compliance – CAN-SPAM Act
It pings the DNC list and will display if they are on it. It will show if it’s a valid email address, and ALL the leads captured have opted in to receive emails. - CRM
It will sync the lead with your CRM, set the source to whatever you choose, and you can tag the leads with various helpful information.
Frequently Asked Questions
Here is a list of the questions we have recently received. If you can’t find the answer to your question in the list, please use the form below to ask us anything!
What are the costs involved?
It’s only $4 per lead captured! There is no set up fee, no contract, and you can cap the number of leads the system captures each day.
Is this legal?
To ensure compliance and protect you from legal risks, the system automatically screens each phone number against the Do Not Call (DNC) list. If a number is registered, the lead is tagged with a clear DNC label, preventing accidental violations. Additionally, all captured leads have already opted in to receive marketing communications, allowing you to confidently reach out via email while remaining compliant with the CAN-SPAM Act.
How should I connect with them?
Use the data the system provides to “build a story”. The lead is a 58-year-old man, the homeowner is a 57-year-old woman with the same last name, which means it’s probably his wife. They own a single-family home in “X” city, they have been in that home for over 10 years, have $610,000 in home equity, and he was looking at a condo in the same city.
I would start the conversation with an email asking if he is looking to downsize and send him a list of condos similar to the one he is looking at!
How do I increase the number of leads per day the system captures?
It’s easy! Just go to your Passive Leads System Dashboard, then click the pencil icon under “Daily limit”.

Turn Passive Leads into Active Clients!
Current Situation
It’s a familiar scenario: you check your real estate website’s analytics and see a healthy number of visitors, but only a fraction of them ever register. All those anonymous visitors represent lost opportunities. By implementing our system to capture these “passive leads,” you can transform your website from a “brochure” into an active lead-generation machine. This not only gives you a way to contact them directly but also provides valuable insights into their interests and where they are in their home-buying journey.
System Added
Once you have our “Passive Lead System” in place to capture these leads, you can start nurturing them with targeted, automated communication. An anonymous visitor who looked at homes for sale in Dallas TX can be added to an email drip campaign that sends them relevant information about the process, local listings in their price range, and testimonials from past clients. This kind of consistent, valuable outreach keeps you top-of-mind without being intrusive. When they are ready to take the next step, they are much more likely to remember you and reach out, establishing a relationship long before they even register for your site.
Lead Capture
Capturing these leads also provides you with invaluable data to refine your marketing efforts. By analyzing which resources are most popular and what types of content anonymous visitors are engaging with, you can better understand the needs and interests of your target audience. For example, if you see a surge of people looking for “homes for sale in Lewisville TX,” you know to create more content and social media ads tailored to that specific niche. This data-driven approach allows you to optimize your website and marketing campaigns for maximum effectiveness, ensuring you’re not just getting traffic, but attracting the right kind of traffic—the kind that converts.
Ultimate Goal
Ultimately, shifting your focus to capturing passive leads is about maximizing the potential of every single person who visits your website. You’ve already done the hard work of getting them there; now it’s time to turn that visit into a tangible asset for your business. By implementing our system, you can build a robust pipeline of potential clients who were once just anonymous visitors, giving you a competitive edge in the market.
Let’s Meet!
Use the calendar to choose a time that works best for you. We can do a Google Meet, share a screen, and review the iList Seller Focused Platform and the new Passive Lead System together!


