Getting the most out of your site means optimizing your content for SEO. Having a website with good SEO means that your site will show up at or near the top of a search page on google. This is called organic traffic and leads generated for this are basically “free”. Instead of investing in ads, you are investing in unique and relevant content for users doing their search. Specifically, if you hit the “long-tail”.
While 1,000 people a month may do a search for “Homes for Sale in Portland” and only 2 people a month do a “Homes for Sale with 2 Bedrooms in Portland” search. But for the people who do, your site shows up on the first page of Google, has a page dedicated to the key phrase the person is searching for, and only shows listings on it matching that criteria. You then have a very good chance of drawing that visitor to the site and getting the registration!
Here is a recent Main Area Page example, the SEO Pages are all listed in the expandable menus on it:
We will add either 100, 75 or 50 “Main Area Pages” to your site, then add another 32 “SEO Pages” for each one of the Main Areas! So for example, one of your Main Areas is “Portland”, we would build a “Portland Homes for Sale | Portland Real Estate” page and then these additional “SEO Pages”: