An Area Page is a page dedicated to a certain City, Subdivision, Neighborhood, Community, Parish, Borough, etc… however, your market is divided up. Area Pages are what can draw organic traffic to the site. The goal is someone goes to Google, types in “homes for sale in XXXXX” and your site shows up in the Search Results. The user clicks the link, comes to your site then hopefully does their own search, sets their own criteria, and then registers for the site!

Area Pages don’t have to be only geographical either. An easy way to rank on Google is using what are called “Long-Tail Keywords”, for example, “homes for sale in Goodyear without an HOA”. I live in Goodyear AZ and there are many people who, for whatever reason, don’t want to live in a subdivision with an HOA. The best thing is not many other Real Estate agents are targeting this key phrase!

School District pages are another great way to draw traffic, “homes for sale in XXXX school district” and you have a page dedicated to showing only homes for sale in that school district!